Well, this was not the post that I intended to write but, when trying to research on Social Media engagement in Sri Lanka, just came across some interesting Facebook facts derived straight from their own Advertising platform.
It gives you great options to filter your target markets with custom segmentation, most of the figures are just from playing around with the advertiser dashboard.
So lets start
As of March 2010
There are 501,520 Facebook users who live in Sri Lanka (those who have indicated that they are located in Sri Lanka) out of which 320,100 are men and 172,640 are women. Another 8780 have not disclosed their gender.
As a percentage close to 65% of Sri Lankan Facebook users are male. And around only around 35% are female.
More Lesbians than Gay men?
Well, that may be a hypothetical statement but if you go ahead to check “Interested In” feature you would find that there are 12,400 Men who are interested in Men, and 35,800 women interested in women. J
So if we take this figure as a percentage of each gender 3.87% of Sri Lankan Men on Facebook are interested in Men, and 20.67% of Sri Lankan women on Facebook are interested in women. :O
The Facebook group called Sri Lankan Gay Friends has close to 1000 members. and the Facebook Group Lesbians Group in Sri Lanka has close to 600 members.
Who you gonna vote?
In the past few months we saw heavy political activity in Facebook, even now you could see many candidates advertising on Facebook and so many updates on different political fan pages. There was a close game between the two presidential candidates with much being spent on constant advertising. The Facebook Fan Page stats at the moment are as follows
Mahinda Rajapaksa (http://www.facebook.com/mahinda2010) - 56,702
Sarath Fonseka ( http://www.facebook.com/sarathfonseka ) - 63,150
Do you like Kottu?
Although you could consider many Sri Lankans to love “Kottu” when you filter out the number those who actually are a Fan of a Kottu Rotti Page or who have Kottu Rotti mentioned in their profile information is only 5380. No matter how popular Kottu is amongst Sri Lankans since many of them have not associated themselves with that word, Facebook has not been able to collect the correct sentiment with regards to Kottu.
What’s your Lingo?
Ok so we have the three National Languages, Sinhala, Tamil and English. In Facebook many of us have set our default language as English (US) with 451,000 using it and only 46,060 using English (UK).
But did if you check other languages you would get some interesting figures,
320 Facebook users in Sri Lanka speak Español (Spanish)
270 speak French
And an interesting 20 users speaking Hebrew
Of course the accuracy of this would differ according to whether the user has specified this on their language settings.
There are 55,0810 who like Cricket and only 6220 who have mentioned their interest in Rugby
There are 180 Facebook users who like Satan and 20 of those who like Osama Bin Laden…and there are 4589 fans in Anarkalli’s Official Facebook Page!!!
So anyway Facebook is a place where different tastes, ideas and people come together, its interesting see how this social media platform has risen to popularity in the recent past, when i checked Facebook some months back there were only around 350000 Facebook users but now its over 500000. Its interesting to see how Facebook is influencing our lives and how it is impacting our country as a whole, i think i might cover it on another post.