Monday, August 25, 2008
Real Women? What Rubbish
I recently came across this article on the webportal of the daily mirror newspaper, though i guess it would be more appropriate to call it a press release or an advertorial...
Anyways it gives one the impression that women are told what to wear by society etc. I wonder who exactly formulates these so called boundaries or standards of society. Minoli and Shyamalee both of them being editors of hip and trendy magazines are am sure quite influential in formulating these so called 'norms of society' as far as they concern woman's attire..
I mean lets be honest, Hi!! Magazine is not going put a shabbily dressed woman with no makeup etc. on it front cover right? Neither is Adoh (if it could be called a magazine, it's nothing more than a worthless tabloid made up of stuff downloaded off the internet!)
And the worst... Anithra- now that's a first.. an ex-fashion model telling us that women are bound by the shackles of society when it comes to dress!!
Reality Check: whatever shackles there maybe you had a hand in creating them!
As far as am concerned, this whole Real Women balderash is nothing more than a marketing gimmick aimed at those middle aged women who want to be told that they are at the cutting edge of fashion...
From a purely business perspective I really think that Cotton Collection has got it wrong.. firstly if you are an upmarket clothing store you really don't want to tell your customers that it's ok to dress down or as they say to be a real woman.
Secondly, they are alienating a whole market segment.. the young, with the whole 'real" thing.. the young want to be glamorous and trendy.. reality can wait!
Thirdly, i find it quite offensive to be told that these three well to do women are 'real' women. Frankly speaking 'real' women in this country do not attend hosh posh cocktails or shop at CC.
But just in case anyone wants to try out this whole 'Real Woman" thing I suggest you sign up our Golden Girl Sussie as the brand ambassador. Now thats a real woman for u!