Hmm well it actually has been some time, but what the heck, On Monday while I was going for work, I came across this rather unusual poster that took up every viable “poster space” in the city. Well, poster campaigns forms up an integral part of the Sri Lankan mass media due to their rather cheap and highly effective distribution methods. The most common culprits are mainly politicians (as always) and tuition masters, but if you really think about it, for any one who wants to address the average Sri Lankan Joe, posters are one of the best methods to do so considering the high literacy rate among Sri Lankans.
Well for those who are not good at figuring out these “strange” letters I will try to translate, It says “Immediately Release the Alien Child who was abducted (kidnapped) in Mathale”. Heh..yeah that’s what it says.. well it has been put up by some people calling themselves “The Einstein Foundation”.
Well actually as most of you might guess it may be an opening part of a good teaser campaign. I wonder what? A crappy film to be released? Or some freaky product to be launched by a multinational? Or perhaps the foundation is serious in its claims. Well, only time will tell, ultimately proving that the poster has actually achieved its objective, which is “Arousing everyone’s curiosity”.