Content is King. That was the conclusion in terms of getting traffic to a website. But once this important task is completed, there still lies that second big hurdle for the prospective entrepreneur... making a profit.
The World's most popular website, Yahoo has a staggering amount of visitors every single day. Visitation figures of the likes that you and me can hardly imagine and would probably make our blogs crash. Content on the site includes news, weather, finance, pictures and more that draws in people from various demographics.
Yet despite this huge visitation, Yahoo has had major trouble in turning a profit. Revenue figures for the past few months are around $1.57bn but the conversion to profit is only a relatively meagre $141 million.
So despite having a winning website in terms of visitation, converting it in to profit is still a major hurdle. They are making money, but now they're trying to figure out how they can make the most money out of their network, or maximize profit. This is easier said than done...